Branding Beyond Blockchain
As Bloq’s agency of record, The Grove provides a wide range of services to the blockchain innovator including project strategy, branding and identity, marketing, design, and web development – for both public facing and investor relations.
A format for logo extensions was developed to retain maximum brand consistency in the market. Bloq’s modern brand presence is conveyed through rich, bright color applications and layered geometric shapes mimicking the wordmark. This look-and-feel is extended to business materials, event space planning, promotional merchandise, as well and keynote presentations for major industry conferences.
As the Bloq’s business strategies evolved, the needs the website changed over time. With each new blockchain innovation, The Grove optimizes the Bloq website for engagement with various audiences –and continues to maintain it in collaboration with the Bloq marketing team. Initial site maps and wireframes established a general plan for content flow and organization, while the design and implementation completed the larger brand picture.
As the Bloq’s business strategies evolved, the needs the website changed over time. With each new blockchain innovation, The Grove optimizes the Bloq website for engagement with various audiences –and continues to maintain it in collaboration with the Bloq marketing team. Initial site maps and wireframes established a general plan for content flow and organization, while the design and implementation completed the larger brand picture.
